A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities

Research has demonstrated that at many colleges and universities there is a significant disparity between student estimates of binge drinking by students and actual binge drinking behavior. This publication describes a campus-based mass media program instituted at Northern Illinois University aimed at changing student perceptions of the drinking habits of their fellow students. It also suggests ways of adapting this approach on other campuses.

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