Using Social Media Strategically for Effective Alcohol and Other Drug Abuse and Violence (AODV) Prevention

Hosted on Wednesday, February 2, 2011

Presenters:

Tom Workman, Ph.D.
Assistant Professor
Baylor College of Medicine

Rebecca Allen, M.S.W.
Health Educator
Michigan State University

As the use of social media, such as Facebook, Twitter, and YouTube, continues to increase exponentially, alcohol and other drug abuse and violence (AODV) prevention professionals on college campuses are exploring whether and how to incorporate these tools into their prevention work. This session will provide an overview of social media platforms, with an emphasis on those used most often by college students. The presenters will share a set of broad planning principles based on health communication research and discuss their application to social media. Michigan State University staff will also share their experience of using social media as part of a comprehensive approach to prevention. Webinar participants will have the opportunity to explore whether AODV prevention through social media fits with their current target audiences and programmatic efforts.

Learning Objectives

At the conclusion of this 90-minute Webinar, participants will be able to:

  1. Define social media and describe the platforms used most frequently by college students.
  2. Apply general principles of strategic communication planning to the use of social media.
  3. List a set of considerations for determining whether and how social media can enhance AODV prevention efforts.
  4. Understand how one campus used social media effectively in their AODV prevention efforts.
  5. Access Higher Education Center resources and technical assistance.

Slides and Recording

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